Lunelace is a creative and strategic consulting studio led by Sarah Toor & Jim Hassert.
With years of experience in photography, design, marketing, and brand development, Sarah brings creative insight, clear communication, and a strong visual sensibility to projects. She helps businesses express themselves with purpose, through visuals, language, and flow that are intentional and effective.
An achiever and activator by nature, Jim brings depth in business strategy and leadership, helping teams uncover new opportunities, strengthen operations, and clarify their long-term vision. With a sharp eye for systems and structure, he connects big-picture strategy with actionable steps and follow-through.
Rooted in clarity, curiosity, and forward motion, we see each project as a collaboration with our clients.
We’ve always been creative thinkers, drawn to building, designing, and shaping ideas into something tangible. When we first synced up, we started collaborating almost immediately, sharing projects, sketches, and late night brainstorms that moved thoughts into action which extended to involve our community.
Before owning and operating Portland Made together, we also created a short film festival and an annual audio festival that ran for over a decade.
That early creative spark, along with years of working alongside inspiring artists, entrepreneurs, and small businesses, eventually grew into Lunelace—our creative and strategic studio where we get to utilize our combined strengths and experience, and do the meaningful work of helping elevate small businesses in and around Portland.
Fun fact: we’re partners in life too—and our shared love of creativity is what first brought us together and continues to shape how we approach life as a whole.
Together, we help brands grow with balance, intention, and impact.
Distillation
We help uncover what matters most, then design around it.
Creativity with Purpose
Every detail should guide, connect, and inspire.
Integrity in Process
We value transparency, kindness, and follow-through.
Collaboration Over Ego
The best results come from shared ideas and mutual respect.
Forward Momentum
We help create systems and strategies that don’t just work, they evolve and adapt.
Every partnership begins with curiosity and conversation.